**Finance -> Revenue**

Revenue answers how the money is going over a stretch of time you choose: what
you sold, what you paid out, what is left, and what came off the list price to
sell it. Under every figure stands what it is made of, each row a way to the
record behind it. Further down are the traders behind the money and what they
traded, and on the right what you owe right now.

## The period

The buttons in the header pick the period: today, the last 7, 30 or 90 days, the
last 12 months, or everything since your first sale. **Custom** opens two dates,
for a month, a quarter or any stretch your bookkeeper asks for. Both days count,
in the timezone of your firm.

Every period except everything is compared with the stretch of the same length
right before it, and the line under the buttons says which dates that is. Today
is compared with yesterday up to the same hour, so a morning is never set against
a whole day. Each figure shows its change against that period, in green or red
only where more is plainly better, such as sales.

The period is in the address, so a reload or a link to a colleague opens on the
same figures. The screen also remembers the last period you looked at, apart from
the one on the dashboard.

## One currency at a time

Amounts in different currencies are never added up. Every figure is in your own
currency, and when you ever sold or paid out in another one, a currency button
appears in the header to show the figures in that one instead.

## Money

Four figures sit above one chart, and clicking one draws it:

- **Sales**: what traders paid for challenges bought in the period, after every
  discount. Refunded purchases and purchases by our own team are left out. Under
  the chart: the number of purchases, the average, how many were given for free,
  and what was refunded since.
- **Payouts**: what traders received from payouts paid in the period, their share
  and not the profit it was split from, with the average and the share of sales.
- **Net**: sales minus payouts, before costs such as data, payment fees and the
  platform, with the share of sales you kept.
- **Discounts**: what came off the list price of the sales in the period, from
  coupons, deals and the share affiliates pass on to the traders they refer.

The dashed line is the period before. Under the chart stands what the chosen
figure is made of:

- For sales and net, every challenge, with what it sold, what was paid out of
  accounts it started, what is left, the change in sales against the period
  before, and the share of the challenges bought in the period that reached a
  funded account. A row opens the challenge. Its menu also opens the payments
  for it and its funded accounts. A challenge sold last year that pays out now
  shows here with payouts and no sales, because that is the money of the period.
- For payouts, every payout paid in the period, largest first, with the trader,
  the account, the challenge, the method and the date. A row opens the payout.
  The list holds the 500 largest and links to the rest on Payouts.
- For discounts, every coupon, deal and affiliate a sale used, with the sales it
  took part in, what came off, what those sales brought in, and for an affiliate
  the commission it earned. The rows add up to the discount figure. Discounts on
  sales from before payments were recorded, or on a coupon deleted since, are one
  row of their own. A row opens the coupon, the deal or the affiliate.

Each list can be searched and sorted from its column heads, and a right click
opens, copies a name, an ID or a link, or leads to the related list.

## Traders

Four more figures over the same period: **sign-ups**, **buyers** with how many
bought for the first time and the revenue per buyer, **conversion** as the share
of the traders who joined in the period that bought something by now, and how
many traders were **trading**. Your team is never counted.

Under the chart, **From purchase to payout** follows every challenge bought in
the period: how many started trading (opened a first position), passed a phase,
reached a funded account and were paid out, with the median time from the
purchase to each step. A step counts what reached it or went further, so an
instant funding challenge counts as started and passed the moment it is bought.
This counts purchases in every currency.

## What traders traded

Positions closed in the period, per instrument: the trades, the traders, the
lots, the share of trades that won, the result, and the result on funded accounts
apart, because that is the profit you pay out. Volume is in lots, because adding
up the money value of an index, a currency pair and a share gives a number that
means nothing. A row opens the instrument on Instruments.

## Owed now

The column on the right does not move with the period. At the top stands what
funded traders could ask for today: the profit on their funded accounts above
the starting balance, times their split. Under it, two lists:

- **Requests**: payout requests that wait, the approved ones first and then the
  ones nobody decided on yet, oldest first. A request is part of the amount at
  the top until it is paid, never added to it.
- **Funded**: the funded accounts in profit, largest first, with what the trader
  could ask for.

`J` and `K` walk the list and `Enter` opens the lit row.

## Export

**Export** downloads the period and currency on screen as a CSV file, in one of
four cuts: over time with a line per point of the chart, by challenge, the
discounts, or the instruments. Amounts use a point and two decimals so any
spreadsheet reads them, and every download is written to the activity log.

## Who sees what

Opening Revenue takes the permission to view analytics, which also opens
Traffic. The lists that name people follow their own screens: the payouts and
the requests only show for a role that may view payouts, an affiliate's name
only for a role that may view affiliates, and a row only opens a challenge, a
coupon, an account or an instrument when the role may open that screen.

## In the older designs

A firm on the OG or Tactical design keeps the page it had: this month's revenue
against last month, twelve months of sales and payouts, sign-ups, the funnel of all
accounts, the eight most traded instruments, revenue per challenge and the coupon
table, without a period to pick. The period, the currency button, the lists under
the figures, what you owe and the export are only in the new Default.